China MICE DMC & event planning
Business events in China, handled from the ground up.
goChina Events supports international teams with corporate events, business delegations, trade shows, factory visits, incentive programs and private celebrations across China.
Brand architecture
goChina is the parent brand. Tours and Events are the two specialist lines.
goChina Tours remains focused on private sightseeing and custom travel. goChina Events is the MICE and corporate-event side: business programs, exhibitions, incentives, executive retreats, factory visits and hosted China experiences.
Services
Built around the business reason your guests are coming to China.
Business Delegations
Structured China programs for chambers, associations, investor groups, founders, leadership teams and government-linked delegations.
02Factory Visits & Business Inspections
Practical support for overseas buyers, brands and partners who need to visit factories, suppliers, industrial parks or showrooms in China.
03Trade Show Visitor Support
End-to-end visitor support around major China trade shows, including hotels, badges, interpreters, transport, meetings and after-show visits.
04Conferences & Forums
China-side planning for forums, summits, board meetings, association programs and privately hosted corporate sessions.
05Incentive Travel
Premium incentive trips and executive retreats in China, built around hospitality, culture, dining, local access and clean operations.
06Product Launches
Local support for launches, media days, showroom moments, private demos and partner-facing brand events in China.
07Destination Weddings & Private Celebrations
China destination weddings, family celebrations, private banquets and cultural ceremonies with guest travel handled together.
08Gala Dinners & Corporate Celebrations
Corporate dinners, annual meetings, partner celebrations and private receptions with local dining, performance and transport support.
What goChina handles
Business agenda, event logistics and guest care stay connected.
Use us as your China DMC, MICE planner, incentive partner or ground support team when business travel and event delivery need to work as one program.
Industries
Industry-specific planning for events, visits and trade show weeks.
Automotive & Mobility
Auto shows, EV supplier visits, dealer groups, executive hospitality and mobility-focused delegations.
02Manufacturing & Industrial
Factory visits, supplier inspections, industrial park programs and sourcing trips around China trade shows.
03Technology & Electronics
Electronics fairs, innovation briefings, AI and digital entertainment programs, startup visits and product demos.
04Healthcare, Biotech & Medical Devices
Medical trade show support, hospital-adjacent business visits, distributor meetings and executive logistics.
05Food, Beverage & Hospitality
SIAL, CIIE, restaurant scouting, retail meetings, buyer missions and culinary-led hospitality programs.
06Beauty, Luxury & Lifestyle
Beauty expo support, retail visits, brand events, KOL-facing hospitality and premium cultural programming.
07Education, Associations & Chambers
Learning journeys, study tours, chamber delegations, alumni trips and association forums.
08Travel Trade & DMC Partners
White-label China ground support for overseas agencies, incentive houses, planners and DMC partners.
Destinations
Strong in Chengdu and Southwest China, connected nationwide.
Chengdu MICE & Incentive Programs
Best for culture-led incentives, relaxed executive retreats, panda and food experiences, Chengdu-Chongqing business routes and western China depth.
02Chongqing Business Events
Best for dramatic city hospitality, river cruises, manufacturing links, Chengdu-Chongqing twin-city programs and nighttime brand moments.
03Shanghai Trade Show & Corporate Event Support
Best for CIIE, SIAL, ChinaJoy, CBE, Pet Fair Asia, executive hospitality, product launches and international trade show visitor support.
04Beijing Conferences & Delegations
Best for Auto China, government-adjacent delegations, association forums, cultural diplomacy and executive programs with strong symbolic value.
05Guangzhou Trade Fair Support
Best for Canton Fair, sourcing missions, buyer groups, supplier visits and Pearl River Delta factory routes.
06Shenzhen Factory Visits & Technology Programs
Best for hardware, electronics, innovation districts, factory visits, startup programs and Greater Bay Area business routes.
07Xi'an Incentive & Culture Programs
Best for culture-led incentives, heritage dinners, first-time China extensions and executive programs that need historical depth.
08Yunnan Retreats & Destination Celebrations
Best for executive retreats, destination weddings, wellness-style groups and scenic incentive programs.
2026-2027 calendar
Major China trade shows and event windows we can support.
Dates are sourced from organizer or official event pages where available. Always reconfirm before locking flights and hotels.
| Event | Dates | City | Industry | goChina support |
|---|---|---|---|---|
| 139th Canton Fair Spring 2026China Import and Export Fair ComplexCanton Fair official general information | Phase 1: Apr 15-19, 2026; Phase 2: Apr 23-27, 2026; Phase 3: May 1-5, 2026 | Guangzhou | Multi-industry sourcing | Buyer registration flow, airport pickup, interpreter, hotel, daily transfers, supplier meetings and post-fair factory visits. |
| Auto China 2026China International Exhibition Center and Capital International Exhibition CenterAuto China official website | Apr 24-May 3, 2026 | Beijing | Automotive, EV, mobility | VIP mobility hospitality, supplier meetings, vehicle brand programs, executive dining and Beijing cultural extensions. |
| China International Import Expo 2026National Exhibition and Convention Center (Shanghai)CIIE official introduction | Nov 5-10, 2026 | Shanghai | Import, consumer goods, food, medical, technology, services | International exhibitor and visitor support, hotel and transfer planning, buyer meetings, interpreters and CIIE-side hospitality. |
| electronica Shanghai 2026Shanghai New International Expo Centreelectronica Shanghai official website | Jul 1-3, 2026 | Shanghai | Electronics, semiconductors, embedded systems | Technology delegation support, exhibitor meetings, interpreter, innovation district visits and post-show supplier routing. |
| ChinaJoy 2026Shanghai New International Expo CentreChinaJoy official website | Jul 31-Aug 3, 2026 | Shanghai | Gaming, digital entertainment, esports, AI entertainment | Game studio meetings, creator hospitality, media guest handling, bilingual hosts and brand event add-ons. |
| Pet Fair Asia 2026Shanghai New International Expo CentrePet Fair Asia official exhibition page | Aug 19-23, 2026 | Shanghai | Pet industry, consumer goods, retail | Buyer mission support, distributor meetings, retail visits, interpreter and supplier follow-up routing. |
FAQ
Planning questions
Is goChina Events a travel agency or an event company?
It sits between both. We handle the China-side event, travel and guest-experience layer, which is especially useful for MICE programs where meetings, hotels, transport, dining, interpreters and cultural moments must work together.
Can you arrange factory visits in China?
Yes. We can help structure buyer routes, supplier visits, interpreter support, vehicles, hotels and post-trade-show factory programs.
Can you support Canton Fair or CIIE visitors?
Yes. We can support hotel planning, airport pickup, daily transfers, interpreters, meetings, dining and factory or city extensions around major fairs.
Start planning
Tell us the city, dates, guest profile and event goal.
We will come back with the right planning questions and a practical first direction for your China event.